iHITA 2017 Annual Conference Schedule
June 25, 2017, 8:30-5:30pm
Location:
The Metro Toronto Convention Centre
Room 501A
                 Toronto, Ontario, Canada

Time

Presentation

8:30-9:10am 

Welcome Reception & Opening Remarks 
(Sponsored by: Iowa State University)

9:10-9:30am 

An Analysis of TripAdvisor's Effects on Hotel Performance
Suzanne Markham, Boston University

9:35-9:55am

Engaging Customers in Real-Time by Creating Value in a Loyalty Program: A Machine Learning Approach
Ajay Aluri, Brad Price & Nancy McIntyre, all from West Virginia University

10:00-10:20am

Travelers' Acceptance of Location Based Services: A Privacy Calculus Perspective
Ahmet Bulent Ozturk, University of Central Florida & Anil Bilgihan, Florida Atlantic University

10:20-10:50am

10:50-11:10am

Social Media Research in Hospitality and Tourism: A Bibliometric and Keyword Analysis
Xi Leung, University of North Texas, Jie Sun & Billy Bai, both from University of Nevada, Las Vegas

11:15-11:35am

A Topic Modeling Analysis of Super Bowl XXII Word-of-Mouth in Tourism Social Media
Yinghua Huang, Hsuanwei Michelle Chen, both from San Jose State University & Linchi Kwok, California State Polytechnic University, Pomona

11:40-12:00pm

Influence of Online Travel Reviews: Avoiding Risk vs. Seeking Reward
Esther Kim & Sarah Tanford, both from University of Nevada, Las Vegas

12:00-2:00pm  

Lunch Break (No Host Lunch)

2:00-2:30pm

Keynote Address
What Can a Former Hospitality Executive Learn about Innovation from College Students? My Journey from Senior VP to Innovation Lab Professor
Robert Rippee, Director, Hospitality Lab, International Gaming Institute 

2:35-2:55pm

Biometrics in the Spa Industry
Maria Balashova & Katerina Berezina, both from University of South Florida Sarasota-Manatee

3:00-3:20pm

YouTube Channel Adoption by Independent Hotels in Canada
Nahid Shah, Ryerson University

3:20-3:55pm

Coffee Break

3:55-4:15pm

An Examination of Hotel Guest's Perceptions on Trust in Airbnb
Sungsik Yoon & Mehmet Erdem, both from University of Nevada, Las Vegas

4:20-4:40pm

Buyer-Seller Similarity: Does It Affect the Sales of Peer-to-Peer Room-Sharing Services?
Linchi Kwok, California State Polytechnic University, Pomona & Karen Xie, University of Denver

4:45-5:05pm

Technostress in the Hospitality Workplace: Is it an Illness Requiring Accommodation?
John Farrish, Southern Illinois University & Chase Edwards, University of Louisiana Lafayette

5:10-5:30pm

Awards Ceremony
HFTP Best Research Paper Award
(Sponsored by: Hospitality Financial and Technology Professionals)
HFTP Best Presentation Award
(Sponsored by: Hospitality Financial and Technology Professionals)

Closing Remarks

5:45-6:45pm

Business Meeting (Executive Board and Members in
Good-Standing)